>> thank you so much, have a good day. >> he was red dou invest the time and money it takes to open a brick and mortar store even though it wasn't easy to do. >> that one only comes in that size. >> there's so many places where someone could go wrong in an environment like this. overstocking, understocking. over staffing, understaffing. a lot of people don't want the perceived headaches of a brick and mortar store. it's a lot of work to run a physical location. online, we make more money. >> they don't bring in the high profits the website does but this isn't -- >> interact with the people that loved design. i wanted to meet them, in person. >> they generate credibility. it brings bigger media attention and that brings in bigger revenue. >> having a brick and mortar store helps the national press feel and trust we are a