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here to help. that's why we are proud to present "your business" on msnbc. >> hi, earn. i'm j.j. ramburg and welcome to "your business business" where we give you tips and advice to help your business grow. the culture of a company may be one of the most important yet most overlooked areas for business small business owners. having a strong culture helps you hire the right people, put out the right marketing messages, and steer your company with a working compass. today we meet someone who has mastered these ideals. the next story is by far one of the most fun that i've done in the past six years. you'll see why. ♪