>> it's so awful, i mean ezra, i love the way you describe the grainy pictures with the grim forbidding voice. i wish everyone would just say i will not be influenced by any ad that shows black and white picture that's is subversive in making this guy look evil without saying the words, but they work, don't they? >> yes, and i don't know, that bill nelson guy seemed pretty evil to me from that. this is the upside, they are issue ads. negative ads tent to have more issue content. bill nelson really did side with president obama on the keystone pipeline, even though that was not a fair assessment. it was paid for by freedom pac, what do they want? who is funding them? and that's what citizen's united did here.