and david, thank you both for being here. >> great to be here. >> now, joy, rush denied the report today, and hannity doesn't seem concerned. and we want to be clear. this could be just a negotiating tactic in a business sense. but how big of an impact would it be in the political world if it were to happen, joy? >> well, you know, for rush limbaugh, it would mean losing some of the major market, including wabc in new york, which obviously would reduce his viability in terms of advertising. and the big problem for limbaugh has been that his advertising has taken a huge hit since those sandra flick comments, and hannity as a result as well. they are not popular with advertisers who don't want to hear from women and from younger people who don't like that kind of talk. and by the way, limbaugh's audience is essentially older. they're not in that prime younger demographic. they're really older. they're more rural. they're not as attractive to