you don't have to do it dirty deals under the table. this is a way that those players who have marquee value can monetize that value. if johnny manziel plays this year and doesn't win the heisman or falls or slips a bit and next year when he goes to the pros he washes out, he will have missed his chance to strike while the iron is hot. >> here's the other part of this story. we're talking about the big universities, the big colleges in this university, these blue-chip programs. what has this new era of college athletics -- what has it done to the chasm between the big schools, the big universities like the texas a&ms, like the michigans and the smaller schools, like my alma mater, wofford university? >> there's always been a degree of competitive imbalance. and that's exacerbated because of what's happened with the big money. but you have to understand when