the campaign is called principle 6. here to tell us is the founder and director hudson taylor and co-founder and executive director of all-out, andre banks. here you've got your principle 6 shirts on. lets talk about what principle 6 is. explain how you were able to utilize principle 6 in a way that talks about the propaganda law in a more thoughtful way. >> principle 6 is inspired by principle 6 of the olympic charter which talks about the value of anti-discrimination what we thought was lets give athletes, coaches, fans, people around the world a way to celebrate the value and not violate anti-russia gay laws, rules but make this positive stance in soichi and ahead of soichi. >> why do you think it's critical for those who feel strongly against what's going on in russia now to have a visible way like through these shirts or
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