beat people up. you cause hate and discontent. that's how i made my rise to power in the skinhead movement. >> and when he took off his shirt, he had some of the most intense nazi skinhead, white power tattoos that i've ever seen on an inmate. and what's important to understand about tattoos like the ones that shawn had is that you don't get to just put those on your body. you have to do what the inmates call earn your ink. and he had gotten those tattoos because in his past, shawn had done some pretty terrible things. >> first political tattoo i earned was my white pride across my shoulder blades. i got that for smashing a guy and beat him up pretty bad and you can get a plain swastika or a black swastika or what is referred to as a blood swastika which is about as high a level of tattoo you can get, which is what's on my back. >> what do you do to get that?