in the movies, of a perfect donald trump run for president. all the way to november next year. >> i think a perfect run would be i do no campaigning, i run only on election day, i get at least 51% in a three-way race. >> trump ultimately decided not to run. >> he officially became someone who licensed his name on a clothing, an online university and basically anything anywhere that you could glue his name on he did and he took the fee. >> in 2004 trump got the brass ring of publicity, a network primetime television show about what else, donald trump. the apprentice premiered on nbc. >> you're fired. >> "the apprentice" is donald trump's baby. he's heavily involved. he's there.