it's about being consul at a timed in certain businesses. might be someone from customer service organization who had sales orientation. >> it's not just about selling. you said it's about relationship building. which it is. you want them to feel connected with you. not just about selling them the next thing. it's about having a dialogue. >> transaction with the customer, you're not going to keep them forever. you need a relationship point and make that type of investment. >> this is the point we made at the beginning the biggest one which is don't forget about them. once you've roped them in, it's easy to slip out unless you give them a reason to stay. >> that's right. >> thanks larry. >> if you want your sales team to sell more, they have to be well trained and probably aggressive. that was a particular challenge for ar boise idaho skin care company. training and engagement were the keys to nurture as star sales rep. >> doctor chip cole is a very