this before. in every presidential administration we've had, chester balls, averill, ellsworth bunker, always had the business leader, great liaisons bringing the business community to the white house. now to turn their backs on the president, we've never seen it. is it irretrievable? no. but it will be hard to reweave this tapestry. things can be done but he's sacrificed the institutional trust, his most treasured asset was that trust. he separated the financial rs and it's gone. >> it's amazing when you think about bankers having a moral high ground just a few years after the subprime crisis. rashad, you led the hashtag quit the council. far lot of these ceos, it's not that easy because there are a lot of trump supporters out there. quit the council, that public pressure pushed a lot of them to make this move. but what do you do on the heels of it? i think if kevin klein made the decision after ken phraseer, ken plank had to endure at under armour, boycott under armour, when he didn't support president