dealing with behavioral research and strategic communications. cambridge spun off in the u.s. and was backed by republican mega donor robert and rebecca mercer and former white house chief strategist steve bannon was the company's vice president. according to federal election commission data, the trump campaign paid cambridge $5.9 million during the 2016 campaign. a company that harvested data from 50 million facebook profiles. to put that in perspective, there are about 200 million u.s. facebook users, meaning one in over four americans' data was collected, and this was not a data breach. instead, some users were paid to take a personality survey. only about 270,000 people took that survey, but cambridge was able to scrape data from those users' friends list, giving them data for millions more. by taking the quiz, users handed over information, including their user names, what they liked on facebook, their location, and if they didn't
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