another way we have your back. ♪ ♪ the powerful backing of american express. don't do business without it. so for my business i have been completely self-funded. so is i'm trying to figure out what is the deciding factor in whether to bring in a group of investors to help me grow my business ten-fold, or do i just keep growing at a slower pace? >> so when you think about fund-raising, i got a good piece of advice from a friend of mine who is a venture capitalist, beth ferrera. she said it isn't about money. it is about power. when you raise money, you partner and you have in else accepts a box.