finish the wall, finish the wall, finish the wall, finish the wall. [ crowd chanting "build that wall" ] >> now, you really mean finish that wall because we've built a lot of it. >> and there the branding experience continues. president trump and his political team plan to make his quest for a border wall one of the central theme of his reelection effort. the president's recent national emergency declaration has, quote, galvanized many of his supporters, even as others on the right remain dubious and disappointed. you say he's essentially trying to speak the wall into existence. i would agree with that.