Credit The Hodag Store Facebook Page In a Pennsylvania town, Phil the groundhog saw his shadow today. The omen predicts six more weeks of winter. But here in the Northwoods, the real question is – did the hodag see its shadow? Ben Brunell is the owner of the Hodag Store in Rhinelander. He was part of an expedition this morning on the lookout for a hodag. “We started off in the woods looking for hodags like we normally do,” Brunell said. “We had a little trouble finding a specimen this year.” Eventually Brunell and his friend Kerry Bloedorn caught wind of a hodag in an unusual cave.