“A combination of digital, phone-based and face-to-face elements are all essential to the advice proposition and obviously technology plays a critical role in bringing all of these elements together.” Mills Oakley partner, Mark Bland, agreed and said a digital offering was an essential component to making advice more affordable. “It’s achievable until a point but some clarity in the regulatory obligations is going to be essential for it to take off,” he said. Boyes noted the biggest challenge in creating a digital advice offering what making it simple. “It comes back into having an understanding of the success method and what you’re trying to achieve. It’s not about picking up what humans have done and making it digital and thinking it will be successful. It’s not a point in time solution as well,” he said.