The popularity of digital technologies such as big data, artificial intelligence, robotics, the internet of things, and blockchain has resulted in the rapid transformation of business models of economic activities and the emergence of the platform economy. Through virtual marketplaces and multiple participants, the platform economy makes customized and individualized services more convenient. As platform-based companies do not need to pay rent for physical outlets as required by large-scale commercial establishments, and reduce the number of intermediate wholesalers, the huge-scale advantage and network effect create added value and give the products on such platforms an advantage in price. The advertisements on the platform are also more effective because of their coverage and lower cost.