Digital Tools to Revitalize Global Tourism A World Tourism Organization (UNWTO) agreement with MUST Travel & Tech places a digital app at the service of tourism MADRID, SPAIN, July 18, 2021 - (ACN Newswire) - The World Tourism Organization (UNWTO) continues to energize the restart of tourism based on sustainability and innovation. An agreement with MUST Travel & Tech places a digital tool at the service of tourism, allowing users to share their experiences to promote the reactivation of the sector with a view to sustainability. Presented during the UNWTO Mayors' Forum in Porto, Portugal, MUST is an opportunity for the advancement of smart cities, as well as destinations that incorporate technology and innovation in their development.