Online and offline retail could fetch $8 billion in incremental GST by 2030: Report March 08, 2021 National Retail Trade Policy will create a conducive environment for retail: Niti Aayog With rising convergence of traditional and online channels establishing a digitally-enabled ecosystem and accelerated adoption of digital platforms by consumers, the online + offline retail (O+O) is expected to accelerate the growth of retail. According to a report released by Nasscom and Technopak, online + offline enabled sales are pegged to touch the $640 billion-mark by 2030 making digitally enabled retail’s contribution to the overall Indian retail market at 43.4 per cent. This will also mean that the O+O retail model may contribute nearly $8 billion in incremental GST collection, accounting for 37 per cent of the total Indian retail industry’s tax contribution by 2030.