Director of Seamus Heaney Centre denies giving permission for use of poet's image in NI centenary branding The image of Seamus Heaney used in the "Our Story in the Making: NI Beyond 100" campaign. Author Glenn Patterson is director of the Seamus Heaney Centre at Queen's University Belfast THE director of the Seamus Heaney Centre at Queen's University has said it did not give permission for an image of the poet in to be used in a campaign to mark the centenary of Northern Ireland. The inclusion of a colour portrait of the Nobel laureate in the "Our Story in the Making: NI Beyond 100" initiative caused controversy when it was unveiled by Secretary of State Brandon Lewis earlier this month.