Disney Ad Sales Opens Multicultural Unit, Elevates Adam Monaco Brian Steinberg, provided by FacebookTwitterEmail Adam Monaco was elevated to executive vice president at Disney Advertising Sales, part of a series of new appointments made under the unit’s president, Rita Ferro. Monaco, previously a senior vice president, will lead most sales for Disney’s news, sports and linear and streaming kids operations. He will report to Ferro. More from Variety “Adam has done a tremendous job developing unparalleled relationships with clients and marketers,” said Ferro, in a prepared statement. “Given the scope and size of our portfolio, coupled with the rapid change of our industry, Adam’s leadership in driving transformation will be instrumental in ensuring that we take a unified approach to market, introducing sales strategies that capitalize on our breadth, while developing our exceptional talent across our sales teams.”