Pure Public Relations founder Phoebe Netto. Source: supplied. Buzzwords have long been the language of the workplace. For years, we’ve been busy leaning in, moving the needle, pivoting, aligning, moving forward, putting a pin in it, drilling down, holding fireside chats, thinking outside the box, touching base, huddling in, deep diving, running things up the flagpole, shifting paradigms, hitting the ground running, game changing, and pushing back. Since COVID-19 hit, a brand new list of buzzwords has bulldozered its way into our vocabulary, rattling around in inboxes, business press releases and the media on a daily basis. These words are used so regularly that we barely give them a second thought, from ‘unprecedented’ to ‘in times like these’ to ‘the new normal’. Of course, for those who might think ‘unprecedented’ is a tad overused, there’s always ‘unchartered waters’ or ‘uncertain times’.