​DMPs in a post third-party cookie world : vimarsana.

As third-party cookies disappear and first-party data strategies take centre stage, we explore the future of digital advertising-oriented data management platforms and targeting approaches

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Joanna Oconnell , Natalie Minter , Lisa Collins , Google , Forrester Research New , Flybuys , Forrester Research New York Based , Joannao Connell , Andrew Double , Oracle Advertising , Walmart Connect , Trade Desk , Digital Marketing , Cookies , Digital Advertising , Programmatic Advertising , Retargeting , Performance Marketing , Ata Management Platform Dmp , Customer Data Platforms , Second Party Data , Third Party Data ,