I was about to hit “place order” on a beauty subscription box when I was seized by a too-familiar feeling: guilt. I halted my shopping to think about why, and to examine the contents of the box. It had glittery pink lettering and contained a few products I had been lusting after: hello, Bum Bum Cream! But upon closer inspection, I couldn’t deny that I didn’t actually need anything in the box. It contained mascara, which I already owned. The sample size lotion included enough product to cover my body approximately one-and-a-half times. There was a bright mini lipstick, a set of lashes. I’m pretty androgynous: if I’m really trying to impress, I’ll put on a little tinted face oil, add some rosy lip balm, and fill in my brows.