Pamela Parker, What a difference a year makes: Prophet’s Brand Relevance Index We’ve seen a lot of reflection over the past week or so, as we’ve now experienced a full year of pandemic living. Through it all, consumers have been buying — albeit in different ways and through different channels — and businesses have been adjusting. This past week the Prophet consultancy released the findings of its regular Brand Relevance Index research, after surveying 13,000 U.S. consumers about the relevance of brands to their lives. Perhaps unsurprisingly, the firm says that “last year’s incalculable turbulence has shaken up the Prophet Brand Relevance Index as never before.”