June 1, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is a task that needs planning, effort and constant training. During the lockdown, several businesses had to reinvent themselves and adapt digitally. According to the Radiography of Entrepreneurship in Mexico 2020 , a study published by the Association of Entrepreneurs of Mexico (ASEM), 85% of companies have a digital presence; 36% made the transition during 2020. Entrepreneurs have had to emigrate, study and adapt, quickly and in some cases hastily, to the possibilities offered by electronic commerce. In this context, WhatsApp Fridays were born, an initiative of the ASEM and WhatsApp with which it is sought that the owners of micro, small and medium-sized enterprises (MIPyMES) increase their skills in WhatsApp Business, the version of the popular application specially designed for small businesses, totally free.