Does it matter what advisers are called? The public need advice more than ever but remain confused over the options. Are advisers’ titles important, and is there a definitive term anyway? By Justin Cash 5 th May 2021 10:23 am “Are you the Judean People’s Front?” the server asks. “F**k off,” comes the terse response. “We’re the People’s Front of Judea.” It is an iconic scene many readers will recognise from Monty Python’s Life of Brian. The film is more than 40 years old, but the fight over substance and semantics is not dissimilar to the battle in which the advice profession finds itself today.