Don't lose sleep over the Page Experience Update and more; F

Don't lose sleep over the Page Experience Update and more; Friday's daily brief


Don’t lose sleep over the Page Experience Update and more; Friday’s daily brief
Wouldn't it be cool if Google told us when specific ranking factors were no longer being used?
Barry Schwartz on February 26, 2021 at 10:00 am
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Good morning, marketers, or has it been a long night?  
Are you up all night worrying about your Core Web Vital scores? Can’t sleep because the Google Page Experience Update is just around the corner?  Well, go back to bed, it will be alright! I get it but we’ve been through updates like these before. Remember Mobilegeddon, maybe the HTTPS update, or the intrusive interstitials penalty and many like it? They all turned out to not be a huge update that really impacted rankings that much at all. In fact, Danny Sullivan of Google said on Twitter, “It shouldn’t be the case that overnight, we flip some type of switch and there’s a massive change.” He admitted “that’s not typically how rollouts of this nature (such as speed, mobile-friendliness) have worked.” 

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