April 20, 2021 Dow and Lucro Plastecycle, an Indian recycling company, have welcomed Marico, one of the Asian country’s major consumer goods companies, into a tripartite partnership. Marico will introduce Dow’s post-consumer recyclate (PCR)-based coalition shrink films into its line of consumer products. The alliance enables Dow to work towards meeting its new sustainability target of stopping waste by collecting 1 million tonnes of plastics for reuse or recycling by 2030. Earlier this year, Dow and Lucro signed a memorandum of understanding (MoU) to develop and launch PE film solutions. Under the MoU, Dow will utilise its team of packaging experts, material scientists, recycling equipment, blown film manufacturing and testing capabilities at Pack Studios Shanghai and Mumbai to help Lucro develop recycled film for various applications.