DraftKings finalises acquisition of BlueRibbon Software 6th April 2021 | By Robert Fletcher Sports betting and daily fantasy sports operator DraftKings has completed the acquisition of jackpot and gamification business BlueRibbon Software. Financial terms of the deal were not disclosed, but DraftKings said it would now use BlueRibbon’s jackpot functionality to improve customer experience for its players. This, DraftKings said, will include personalised promotions and rewards tailored to individual customers and jackpots that pay out across its product offerings BlueRibbon was founded in 2017 by its chief executive Amir Askarov and chief marketing officer Dan Fischer. DraftKings said it intends to fully integrate BlueRibbon’s leadership and current employee base into its global workforce.