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DraftKings Could Add to its Acquisitions with Streaming, Says Analyst


For now, DraftKings (NASDAQ:DKNG) is primarily viewed as an online sports betting company. But it’s made its plans to be an omnichannel, vertically integrated enterprise clear, and that could eventually include a streaming entertainment acquisition, according to one analyst.
DraftKings CEO Jason Robins seen in a
CNBC interview last week. An analyst sees the company moving into streaming entertainment. (Image:
CNBC)
In a recent note to clients, Oppenheimer internet analyst Jed Kelly said DraftKings has ambitions that lie beyond online sports wagering. Those include a possible metamorphosis into a broader sports entertainment outfit with multiple revenue sources.
We see DKNG making a larger push into streaming, where they can put the sports book experience into users’ homes and integrate sports analytics content,” said the analyst. ....

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DraftKings finalises acquisition of BlueRibbon Software


DraftKings finalises acquisition of BlueRibbon Software
6th April 2021
| By Robert Fletcher
Sports betting and daily fantasy sports operator DraftKings has completed the acquisition of jackpot and gamification business BlueRibbon Software.
Financial terms of the deal were not disclosed, but DraftKings said it would now use BlueRibbon’s jackpot functionality to improve customer experience for its players.
This, DraftKings said, will include personalised promotions and rewards tailored to individual customers and jackpots that pay out across its product offerings
BlueRibbon was founded in 2017 by its chief executive Amir Askarov and chief marketing officer Dan Fischer.
DraftKings said it intends to fully integrate BlueRibbon’s leadership and current employee base into its global workforce. ....

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