DS Smith ATLANTA – DS Smith is today announcing another milestone in its commitment to lead the way towards a more Circular Economy. The sustainable packaging giant unveiled its Circular Design Metrics, an industry first that allows customers to rate circularity of their packaging. The pioneering initiative provides a unique insight into how company packaging choices can reduce their impact on the environment. Through the collaborative design process, customers will be able compare the environmental performance of different solutions to create more circular packaging. “It is a critical moment for companies to put a focus on managing their impact on the environment and ensure they recognize the effect their packaging choices have on the circular economy,” said Mark Ushpol, managing director of North American Packaging at DS Smith. “Our new Circular Design Metrics can help companies large and small drive sustainability through design, ultimately reducing their environmental impact and ensuring circular packaging solutions are employed.”