Tuesday, 16 March 2021, 3:46 pm The Dunedin Destination Plan was first published in 2018 and was one of the first of its kind in New Zealand. The plan outlined how the Dunedin City Council’s Enterprise Dunedin proposed to market and manage Dunedin as a destination, in partnership with city stakeholders. Following the release of new Ministry of Business, Innovation and Employment (MBIE) Destination Management Plan guidelines and the significant changes to the visitor sector over the period since it was published, Enterprise Dunedin has commissioned Stafford Strategy to complete a refresh of the Destination Plan over the coming months. John Christie Director Enterprise