Ever and that spell disaster to so many shops and businesses thousands have already had to close down others are fighting to survive consumerism and the coronavirus topic a made business magazine true fashion fans or that a pandemic stop them from getting hold of their favorite designers like his creations the global clothing industry is forecast to see revenues of close to one trillion 571000000000 euros this year a figure that already allows for a coronavirus related full of just under 2 percent we talked to germanys. About the crisis she sees it as a chance to try out new things and to rethink old habits how many things do we actually need what will be unnecessary in the future how are our habits changing theories are both surprising and inspiring. For me its not less is more its different as more on the. Day after forget the shorts this one of germanys top designers following in the footsteps of her. She says the fashion world cant go on a statistic and in times of coronavirus what weve got on the top half is more important than. Bus home tell me about your topic or to go. Ahead to this is an abstract flowering meadow the hippy nature trend tops are really in at the moment because of all the Video ConferencingVideo Conference during the coronavirus pandemic weve all experienced to suddenly be working from home on. The top half has become compared to the bottom half. Things have changed. More discussion taking on a new meaning when it becomes less important more is among us a vision to. Fashion is still very important because you want to show who you are be different from the rest and have fun dressing up. But in terms of necessity its definitely slipped to the lower end on a scale of 1. 00 to 10. 00 to do it and while everyones been at home also museum of course theyve probably realised what a full wardrobe they actually have as it does so i think little are spending money on things they really need to or things that give them joy. So far yet to your launch to womens collections Spring Summer and autumn winter. The fashion industry thats often no longer enough it wants new creations faster and faster. To. Think should that be fewer collections you want to. Call survive and theres a huge pressure job produced goods but that pressure is never. It just streams back through different channels. And i dont think it could continue to work like this not in the long run. So weve basically created a customer whos just waiting for the price to go down in sales. And its never really explained why the real price is what it is this has to be really learned or you get the textiles cost so when so much because theyre certified recycled verifiably for your training costs need to be transparent. And stick costs. Get to you doesnt produce herself instead she creates designs for lots of Different Companies she originally studied Industrial Design and many other products besides closing have been sold under her name like jewelry she was. Great years. Sunglasses. And even entire houses. Was high so what does the future look like to you as a designer. Computer design. Space computer design gaming aesthetics Virtual Reality these are certainly things that everyone is involved in right now the door didnt just and it means lurid colors a kind of artificial and interesting Design Solutions and things d that arent typically human looking to push i wouldnt be surprised if we suddenly had weird shoulder pads back in fashion having ones that you could talk into to call someone on your side time and to the from your book to something will things change oh well we just carry on as before. I think well reach a point where certain things will only be available in a certain way so those of having the option to do things one way or another will be taken away from us at some point in the future because. The coronavirus pandemic is forcing us in the direction of accelerating change its not that its changed everything that everything had already changed we just hadnt noticed it yet mocked. Shopping malls were all the rage not so long ago the huge range of goods on offer and the pleasure of strolling around the artificial creation of an old style high street. There was suddenly so many of them thats when they reach saturation point and thats when shop has got bored then the coronavirus hit and it hit hot. Milan filed this report for us. At 1st glance this could almost be any shopping day demick times the customers are here in the small in central berlin messed up and socially distanced the real difference is that fewer people are eager to spend thousands of businesses in germany are fighting for survival and stores and malls special challenges. So heres the proposition malls are business more tenants like of this one that attract a lot of foot traffic now if mall or stores that depend on the traffic that stores that it means that shoppers might be able to find them too so i find a thought that means the Smaller Stores as well. And suffering they are but that started even before the pandemic years of growing dominance of Online Retail rising rents and changing consumer tastes have proved disastrous for this Business Model it makes me think of the aphorism either you sell something no one else has or you sell it in a way that nobody else does most havent managed to do either Retail Consultant to Research Life tells me more. I mean george. Is specially in germany lots of malls space rent has come from the mid price segment and theyre often only the same. Consumers want new saying they want more experiences they want more quality conscious and sustainable collections. Uses it thats a challenge for shopping malls but the crisis has pushed them to change all the innovations theyve already needed now has to occur at a much faster pace so the crisis is a catalyst for change in shopping these offices you know but i dont these are. Easier said than done for now the reminders that we are in a special time abound here i find myself wondering whether i really want to try on clothes or eat up. Food court and whether i can even afford to spend unnecessarily after all if i really needed anything i could order it from the comfort of my home. So those who want to save shopping culture will tell you the only way to do with us the only way to keep it being swallowed up by Online Retail is to lean heavily into making shopping an experience so that means that more activity is more restaurants more event about the obviously harder to do in the middle of a pandemic few people know that better than personal shopper andrea lack of balance. You have to learn you have to take. The full year you. Know my job is that the and we have the right things in i was helping vets and the decision what is the right thing didnt change so i do my job. Theyre good perfect but the fun factor. Yasser in former times i pick them up and we love the law and we hang around and we talk to the soft clients and we lost and now everything is with it. So you cannot touch the people and its different really different you know youre a professional solver its like you see a lot of thoughts and what is also happening to the shop at the same time you understand a lot of people who have a lot of money right now on one hand i say hey its not about shopping at all its about buying the right stuff this is what i always pray pray pray dont buy buy buy buy its just a little but the good things. Now people even stop buying the good things so its going. On and we have to support our no pretty nurse if we dont do so i mean look at the small when 200 meters and you saw. If i fall for it it doesnt matter if its frankfurt or figure of cologne hamburg a lift from the small falls. And. Its a pity it was close to tears when i talk about this because this is also my life i dont talk about my job right now i talk about my personal life with my family where we go we go out for dinner shopping. Everything down i. Want to be here indeed its not just about rethinking malls but the whole culture of consumption oaky thing i learned from andrea is that mindless shopping didnt make sense then and it makes even less sense now but i dont want to leave empty handed either the store used to allow customers to come in and taste the different teas on offer something you cant really do as an Online Shopper but now in the pandemic the motto is no troy just buy. Unfortunately not as many have come as we hoped but thats understandable i hope that customers will soon say wow i can go to the store again and try everything out and shop in person. Shes not the only one waiting and hoping for customers to return but her account i myself will probably come back to the mall ill be spending less but perhaps more mindful of your needs not wants on quality not quantity and stores here will have to change too or risk disappearing altogether. So people Shopping Habits are changing but if we didnt get out and buy stuff production would take a huge hit the economy would plunge governments are always promoting domestic consumption to ensure their economies stand on solid ground and on just relying on demand from abroad for their exports so does consumerism exist solely to serve the needs of capitalism or the people. For what is consumerism. Shopping till you drop more and more often and always looking for the next kick. This also applies to intangibles such as music films and sex. Consumer behavior reveals your Socio Economic status you are what you buy i consume therefore i am. For economist adam smith consumption was the soul and purpose of all production in the 18th century goods were mass produced in factories for the 1st time ordinary people could now buy nice things textiles jewelry cosmetics it was a consumer revolution. In the 19th centuries advertising pillars and electric signs promised a luxury for all in countries including germany france and the us. The 1st Department Stores opened temples of consumerism. After the 2nd world war Consumer Spending growth with socalled economic miracle. Cars refrigerators and washing machines became widely affordable. But consumerism is a downside depleting the planets resources and destroying the environment. Excessive consumerism is dangerous and activates the brains Pleasure Center but can lead to shopping addiction and chronic debt getting caught in the consumption trap. Criticism of consumerism began in the 1960 s. Consuming less and sharing goods with others instead of owning them today the sharing economy is growing more and more popular with young people. The internet has also changed Consumer Behavior algorithms revealed what customers want web sites offer only certain items and manipulate the flyers. In spite of these excesses consumption is and remains the most important factor for Economic Growth when buying power grows so does the economy especially during times of crisis analysts focus on the Consumer Confidence index which measures peoples spending mood and consuming. Even if consumerism itself doesnt make you happy in the long run. If you suddenly found yourself a 1000000 euros richer what would you do with the money buy an expensive watch dine on champagne and caviar many equate wealth with luxury but what is luxury its not such a clear concept and it doesnt mean the same things to all people laughing goods and luxury dont have to go had it at showing off in a fancy car is not the same as reveling in something exquisite that is what luxury is all about. Snazzy cars fancy Leather Goods heaps of silver on the dining table thats not necessarily what luxury is really about. Options for me luxury means slowing down. Looks like youre using enjoying the moment and not thinking about anything else looking luxury has to do with quality of life thats an issue this is luxury holiday sunshine the heat. At this campsite everybody appears to be having a good time. But i want to quiz a philosophy professor whos written a book about the elusive concept lumbered music is this luxury for example. Just. In everyday speech one might well apply the terms comfort or luxury to the experience of camping its relaxing it feels good to be out in nature it might be a kind of luxury but i think that involves a blurring of concepts a loss of specificity thats not a crime we understand whats meant. Pleasure or enjoyment is not the same as luxury. And luxury doesnt have to involve luxury goods which are extremely big business. The industry was growing rapidly at least until the pandemic hit. Last year global revenues are estimated to have been 280000000000 euros. L. V. N. Nature is the worlds biggest Luxury Goods Group by far with revenues of more than 53000000000 euros in 2019 there are a lot of rich people out that able and often willing to spend a fortune there are more than 2600. 00 billionaires most of the worlds super rich are from europe be United States and asia. And some like to flaunt their wealth. Doesnt. Thats what we. All showing all of you drive your flashy car in order to demonstrate your social standing you cruise around to let others see you cruising around its a way of presenting yourself to the world. Or. Is it just about showing off or is there more to it what is a luxury to respond a curated an exhibition devoted to the history of luxury in postwar germany. The stuff onto the bonsai washington also luxury something very personal and individual everybody sees it differently yes but it does have to do with excess and exorbitant and in that regard it also has a lot to do with society because every society defines and redefines the boundaries of what counts as excessive all the time i dont know why also and that involves historical and social conditions. Because a shaft. Of this coat is made of zillions of swan down feathers but any dietrich 1st wore it in 1957 it took an incredible amount of work to make and that says he is what luxury is about. Even the luxuries when theres been an exorbitant effort undertaken in the knowledge that it is indeed exorbitant but its a distinct phenomenon knowingly wanting to beyond reasonable inference to. A gifted experienced bomb and mixes a drink. And. A cocktail is a very good example. You can enjoy it simply because it tastes good but you can also drink it precisely because it took a lot of effort because of the subtlety of the composition. Youve got involved knowledge judgment appreciation would lovers of luxury are often connoisseurs. When they dont could muster up. Whether or not the contented people chilling at the campsite are connoisseurs who knows for some at least. This is the lap of luxury. For a committed artist creating is not a luxury but a necessity centuries ago artists were heavily dependent on wealthy patrons nowadays most artists or for themselves i can your photographer would to imitate the restrictions of movement imposed on nairobi left him with 2 choices stop working or adapt and chose the latter and has created gripping new pictures without even leaving the house. When working from home its important to not get distracted by the background noise. Photographer and father of 2 moved to america has perfected this and its not the only thing he has had to adapt to since they could be turned down. I used to be able to go out shoots get the motives that they needed think up ideas good just to do all we have and just then we got home and i realize now what do i do im just home i didnt do anything for 3 weeks because i didnt. Then i found that i think its about time that i just started shooting myself. In the place that i am. But being a one man team and working in a limited space is not easy. Yet this forced seclusion is what has inspired my beccas latest series creating isolation. You can be somewhere big but to a limited imagination you still do work but hes takes like 2 m² or you can be in a tour just got books but you might initially makes it feel like youre creating from everywhere in the world for 7 days of creating i limited myself to treating in the bathroom for me and this was also a challenge legacy what can i do in the bathroom and it just keeps creative for the bathroom and it made i was able to make 7 pieces. Kenya has enforced strict measures since the 1st case of 1000 was detected in the country young creatives and Business Owners have been the worst affected economically and while the government has channelled money to creatives it simply hasnt been enough. Which one has been lucky his Digital Series on social media has opened up new avenues of work for him. The president make this period whats differently for different people different people i only expected to be a little also but theres a lot of but theres a lot its been i want better and im really grateful for just that people to me whatever i did i dont think i did this so that you become a new income while you can stream but somehow its to end up being a new direction and then you really want to make money. Before the pandemic which you are made all his work from his studio so this is the 1st time hes back since february of. 0. 02 but. I do feel very good morning. Christine so if you wish. I had made the argument of us in our region to try to. Deal with this not to do it. I regard the country shooting especially. Now we know the world how. Might you walk. Where. Its like how. Because. Everything just in this solution to the war but at the same time i dont think i would have done it. Which was well before called it was primarily focused on capturing african cities. But for now he must contend with working from this corner of his house where he continues to make thought provoking work work which captures the duality and certainty and spirit of our time. Well talking about not leaving home it was easy to get used to wearing track pants or not even getting out of my pajamas. But dont tell this is very own style be ruined cysts its vital to maintain a sense of decorum at all times. When thinking about legs recently men slaves of the halle. The suns out here and its getting warmer and more and more men seem to be partial to shorts let me show you what i mean a word of warning though sensitive viewers might find the following pictures upsetting. Even in my own department d w business. Shorts can be very comfy and airy and look quite sporty when youre on holiday. But in professional circumstances in the office on the job not allowed for borton and no not even for you guys in