Why âBe A Lookerâ? The Wilmington Urban Area is consistently ranked as one of the most dangerous areas in North Carolina for bicyclists and pedestrians. Wilmington has more bike/ped crashes per capita than any other NC city. In 2019 alone, there were 153 reported bicycle and pedestrian collisions with motor vehicles. Go Coast, the Transportation Demand Management program for the Wilmington Urban Area Metropolitan Planning Organization (WMPO) hopes the âBe A Lookerâ Campaign will reduce the number bicycle and pedestrian injuries and fatalities in our communities. âBe A Lookerâ educates residents on rules of the road and best safety practices, and encourages drivers to embrace a culture that respects bicyclists and pedestrians.