âWe Are The Beach:â Myrtle Beach chamber unveils new branding ahead of summer season Visit Myrtle Beach looking to drive tourism with new marketing campaign By Katherine Phillips | May 6, 2021 at 8:17 PM EDT - Updated May 7 at 10:26 AM MYRTLE BEACH, S.C. (WMBF) - New logos, new branding, new commercials. Itâs the start of the summer season for the Myrtle Beach Area Chamber of Commerce. Theyâve launched their new branding, âWe Are The Beach,â Thursday morning. âThere are many beaches all over the world, but for many people, this is their beach,â Myrtle Beach Area Chamber of Commerce CEO Karen Riordan said.