E-commerce cos are deploying 'dark patterns' to influence your choices. What is it?, ET Retail : vimarsana.com

E-commerce cos are deploying 'dark patterns' to influence your choices. What is it?, ET Retail

The government is determined to combat the deceptive tactics, known as 'dark patterns,' used by digital commerce firms to subtly manipulate consumers into specific choices. On Thursday, the Department of Consumer Affairs initiated the 'Dark Patterns Buster Hackathon 2023' to encourage the development of software solutions capable of identifying such dark patterns on e-commerce platforms.

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