E-commerce grows by 36 per cent in last quarter in India: Report SECTIONS Last Updated: Feb 10, 2021, 12:15 PM IST Share Synopsis In October to December 2020 period, PCB&W and FMCG & Healthcare (F&H) categories' volumes grew by 95 per cent and 46 per cent year-on-year (YOY) respectively, said the Q4- 2020 -E-commerce Trends Report', released by Unicommerce and Kearney. Agencies "Tier II and Tier III+ markets have shown maximum growth potential, outpacing that of Tier I cities. BENGALURU: The last quarter of 2020 saw e-commerce order volume growing by 36 per cent in India with Personal care, Beauty and Wellness (PCB&W) segment being the biggest beneficiary, according to a report.