As part of our deep-dive into all things gaming, Marcos Angelides of Spark Foundry likens the allure of the flourishing space to the early days of social media. But can marketers avoid repeating the mistakes they made there? While we’ve all been playing the battle royal called Covid, gaming has been collecting new players faster than Animal Crossing. Traditionalists may still think of it as the stunted sibling of entertainment, but it’s a goliath, generating eight-times more revenue than the music industry and three-times more than football, the world’s largest sport. That mountain of money is then used to offer staggering incentives. The top four esports tournaments offer more prize money than the FA Cup, Six Nations, Wimbledon, British Open, The Masters and The Grand National combined.