HomeLatest Edelman Appoints Four New Regional US Leaders Diana Marszalek Edelman Appoints Four New Regional US Leaders Edelman has promoted four of its own to Washington, Los Angeles, Bay Area and Pacific Northwest office leads. Diana Marszalek 12 Feb 2021 // 8:36AM GMT NEW YORK — Edelman has named new Washington, Los Angeles, Bay Area and Pacific Northwest leads, all of whom have risen to the roles through the agency ranks. Most significant, perhaps, is that Margot Edelman will serve as GM of the Bay Area, following a stint as Bay Area COO and tech lead. The daughter of CEO Richard Edelman has been with the firm for a decade now, focusing on tech, venture capital, and private equity. Vice chairman of corporate affairs and former Chevron comms leader Dave Samson has been overseeing the office Kristine Boyden left last year to lead comms for Cruise, a self-driving car service.