– guest editorial by Michael McDonald Firstly, let me declare an interest: I have been a vegetarian for 49 years, so tasty cow parts are not high on my agenda. My vegetarianism stems from ethical concerns – a retired journalist with ethical concerns? Oh come now – that are now more pressing given cattle farming’s connection to the climate emergency. The move away from meat, particularly beef, has become more prominent in recent years. The latest convert has been Epicurious magazine, part of the Condé Nast publishing empire. The magazine announced last week it will not be publishing recipes or articles featuring beef. Its senior editor declared the change is ‘solely about sustainability, about not giving airtime to one of the world’s worst climate offenders. We think of this decision as not anti-beef but rather pro-planet.’