Electronics retailer Elkjøp turns to Azure and Neptune to get that Apple Store experience Read later Summary: Nordic electronics chain Elkjøp - part of Dixons Carphone - bucks retail blues to invest in bricks-and-mortar customer experience (Elkjop) The Covid pandemic has been a dire time for most high street retailers. Shops have been forced to closed for prolonged periods, including the traditional Christmas rush, and several big-name brands have disappeared for good, unable to compete against their online-only rivals. Electronics goods seller Elkjøp is one of the few high street stores firmly bucking this trend. As the largest consumer electronics seller in the Nordics, Elkjøp — which is owned by UK electronics and telecoms retailer Dixons Carphone — operates 400 stores across six countries, with 10,000-plus employees.