Email marketing is 45—can it avoid a midlife crisis?

It's been 45 years since Gary Thuerk, 'the father of spam' sent the world's first unsolicited mass 'email'—smashing sales targets despite a reprimand from his boss. But can email marketing survive another half century?

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Ray Tomlinson , Larry Roberts , Gary Thuerk , Juliette Aiken , Digital Equipment Corporation , Hotmail , Lotus , Lotus Notes , Message Identification , Mail Privacy Protection , Analysis , Opinions , Marketing , Email Marketing ,