The fashion industry’s hesitant embrace of Digital Product Creation (DPC) and 3D technologies is a paradox, given the clear advantages they offer. While large conglomerates may dive headfirst into this digital renaissance, small to medium-sized enterprises (SMEs) often linger at the starting line, bogged down by a complex web of concerns and challenges. This article, compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan, and written by Lui Larocheski, explains why there is a reluctance to change and how the barriers can be broken down to eliminate much of the harmful effect the fashion industry has on the environment.