Emerging mobile touchpoints for Indian marketers Share Via: For effective marketing, itâs important to identify top consumer touchpoints that are here to stay, writes our guest author. The ongoing COVID pandemic has impacted lives, businesses and the economy in a multitude of ways. A noteworthy development is that a majority of Indiaâs population has moved to digital â whether fulfilling critical needs in the areas of finance, insurance and healthcare, or day-to-day requirements such as grocery shopping, ordering food and on-demand entertainment. Everything is now available at the tap of a button! The importance of mobile has never been so strongly established.