Export pressures Being in consumer staple sector, the company derives its revenues from its flagship packaged drinking water 'Jeema'. Overall sales have taken a hit this year as number of hotels, restaurants and cafeterias closed down due to the pandemic. Even though the company’s local sales have somewhat improved post the re-opening of the UAE economy, exports continue to show a dip. For the first nine months, the company managed to bring down its overall losses by reducing cost of sales (Dh11.25 million vs Dh22.40 million for 2019). This month, ERC approved a host of new measures at its general assembly, including a major name change and transfer of its flagship brand.