Etiquette Coach, Etienying Akpanusong, to launch book on Etiquette The launch of 'Etiquette and I' hold on March 25 at the Shehu Musa Yar'Adua Centre, Abuja. ADVERTISEMENT Etiquette coach and Entrepreneur, Etienying Akpanusong, is set to launch her first book on Etiquette, “My Etiquette and I”. The book, “My Etiquette and I”, foreworded by Philip Sykes, the principal and founder of The British School of Etiquette (of which Etienying is an alumna), is designed to serve as a manual that will help shape the manners of both young and old in society, while equipping them with the requisite soft skills in navigating today’s world.