ETRMA supporting EU sustainable mobility strategy European Rubber Journal Print BRUSSELS — The European Tyre & Rubber Manufacturers Association (ETMRA) is embracing a recently unveiled European Union "Sustainable and Smart Mobility Strategy," stating that tires will play an important role in the decarbonization and digital transformation of the European transport system. Presented by the European Commission on Dec. 9, the strategy is structured around three key objectives: making the European transport system "sustainable, smart and resilient." The roadmap has been developed in the context of the European Green Deal, which aims to reduce transport-related greenhouse gas emissions by 90% by 2050 in the region. "The tire Industry is committed to reducing its CO2 footprint throughout the entire tire life cycle and is investing in innovative and sustainable mobility technologies," ETRMA Secretary general Fazilet Cinaralp said.