EU approves Google's Fitbit acquisition – but with co

EU approves Google's Fitbit acquisition – but with conditions


EU approves Google’s Fitbit acquisition – but with conditions
Image: © sharafmaksumov/Stock.adobe.com
The acquisition approval is conditional on full compliance with a number of commitments, including a Fitbit data silo separate from Google’s data.
Following an in-depth investigation, the European Commission has approved the acquisition of Fitbit by Google under the EU Merger Regulation.
The tech giant’s parent company agreed to purchase wearable fitness device firm Fitbit for $2.1bn in late 2019.
However, the European Commission raised concerns around the acquisition, primarily that the proposed deal would increase the “already vast” amount of data Google can use for ad targeting, further entrenching the company’s dominance in online advertising.

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