EV Owners Real Geeks, J.D. Power Finds : vimarsana.com

EV Owners Real Geeks, J.D. Power Finds


EV Owners Real Geeks, J.D. Power Finds
TROY, Mich.--Electric vehicle (EV) owners are more than twice as likely to use the manufacturer’s mobile app than owners of a vehicle with an internal combustion engine (ICE), which is good news for automakers looking to increase—and ultimately monetize—their digital service offerings. According to the inaugural J.D. Power U.S. OEM EV App Benchmark Study,℠ released today, 41% of EV owners say they are using their brand’s smartphone app at least every other trip.
J.D. Power is increasing its presence in the field of customer satisfaction with automotive mobile apps, as the industry faces ongoing uncertainty to develop a compelling customer experience. Acknowledging the increase of EV sales and model offerings, the study evaluates the all-important user experience with automakers’ smartphone apps for EV owners.

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