Undefined audience: To blog without a target audience is one of the major mistakes committed by the bloggers out there, especially business bloggers. By target audience, we mean the group of people interested in your business because it suits their needs. Your blog posts should be helpful and serve the purpose of your target audience. People must relate to your posts. As a result, choose your target audience first and then commence with blogging. If your business has a wide range of audiences, then you need to organize your content accordingly. Inconsistent blogging: It is never a wise idea to pause your content if your blog drives a good chunk of traffic to your site. The most prominent reason people visit your blog is that they find fresh content whenever they visit your site. If you pause posting blogs, then you might lose the traffic on your site. For this, every business blogger can use the content calendar. With the help of this, you can plan your blog content for upcoming days and weeks. It also benefits you in one more way. It helps you to save your crucial time looking after new content. For a week, you can schedule a few of the posts and work accordingly. In the meanwhile, you can shift your focus to other things.